We create games from the ground up, blending strategy, storytelling, and fun in every title.
From concept to box, we oversee production to ensure quality and sustainability.
We bring games to the world through powerful campaigns, partnerships, and community building.
Since 2015, Friendly Rabbit Inc. has been on a mission to reimagine how the world plays. What began as a small team with big ideas has grown into a globally recognized toy and game company—trusted by families, and distributed to countries worldwide.
Our products have earned awards for innovation, design, and educational value, but what matters most to us is simple: making things that bring joy, spark imagination, and create lasting memories.
From best-selling games to open-ended toys, every item we create is carefully crafted to delight kids, adults and families everywhere.